Effective Strategies to Improve the Senior Living Occupancy for any Senior Living Investment

By Scott McCorvie, CEO, Enhance Senior Living

Learn more about Senior Living Investment Brokerage & Investment Advisory Services at Enhance Senior Living.

Top 10 ways to improve senior living occupancy

1. Focus on Resident Satisfaction
   1. Ask residents
   1. Surveys / focus Groups
   1. Family feedback
2. Increase the Community Involvement
   1. Invite groups to meet in your space
   1. Any groups that meet regularly
      1. Rotary Clubs
      1. Realtor Associations
      1. Toast Masters
      1. Book Clubs
      1. Anyone!
   1. Provide free snacks and drinks
3. Provide Interactive Tours
   1. Research resident before tour and tailor tour to needs
   1. Resident Welcoming Committee
   1. Greeted by Department Heads
   1. Dining experience
   1. Welcome Videos from Department Heads — Dining and Activities
4. Integrate the Latest Technologies and Promote Them
   1. Adult Children
   1. Family Interaction
   1. Engagement and care
   1. Market the technology as a competitive advantage
5. Learn and Use your CRM
   1. Glengarry Glenross – ABC
   1. Leads are gold
   1. Track and follow-up on leads
   1. Track KPIs. Know your conversion ratios
   1. Numbers game – Tours/Move-ins, Leads/Tours…. Getting more leads
6. Focus on First Impression
   1. Signage
   1. Exterior
   1. Broken screens and windows
      1. Interior
      1. Line of sight | clean and organized or messy and cluttered
      1. Scent | Smelling incontinence is a huge no-no
      1. Employee Engagement | Are you greeted | gather info – lead
      1. Can you see resident engagement? Or is it stoic like a nursing home?
7. Create and Promote Referral Programs
   1. Residents / families
   1. Employees
   1. Other Referral Sources
8. Leverage Social Media (Don’t be scared of it)
   1. It’s Free!!
   1. Show the life of your community – videos, photos, quotes, testimonials
   1. Communicate Positive Messages
   1. Entice community engagement
   1. Emailed Community Newsletter
9. Create Interactive Websites
   1. Pricing / unit types
   1. Walk-through tours
   1. Have lots of photos
   1. Video testimonials – residents, family, and employees
10. Upgrade your Dining Experience and promote it
    1. How’s the food is the first question asked
    1. Dining and food is 100% important
       1. Not just about Food – menu selection, portions, presentation, service, and chef interaction
    1. How are you showing dining experience to new residents
    1. Are you receiving ongoing feedback?

If you want to learn more about effective Senior Living Investment Brokerage, be sure to visit Enhance Senior Living. Also, be sure to subscribe to The Inner Circle of Senior Living to learn more ways to enhance your senior living operations, financial performance, and overall value.

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