Additionally, leverage a senior living CRM to enhance occupancy and operational performance
By Scott McCorvie, CEO, Enhance Senior Living.
Enhance Senior Living is a national senior living broker firm specializing in nationwide senior living investment brokerage solutions, including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our senior living broker and operational improvement solutions by contacting us today.
You can enhance your senior living knowledge by subscribing to the Enhance Senior Living Podcast. Additionally, the show is on all podcast platforms including Apple Podcasts | Spotify | Amazon Music.
In this article, I’m going to discuss a highly useful technology.
Additionally, it can quickly increase occupancy, reduce monthly operating costs, and boost overall health and performance.
For enhanced results, consider using a Senior Living CRM.
The technology is the CRM, or Customer Relationship Management system.
Additionally, there are many CRMs out there.
However, if you’re not using a specialized CRM, you’re wasting money.
Furthermore, that’s only half the battle.
As a result, to maximize benefits, integrate it into your entire operational strategy.
This links marketing and engagement across departments.
The CRM is so important because it’s the fuel keeping your engine running.
Additionally, each lead is gold; if you don’t work the lead across channels, you will lose them to the competition.
The Senior Living CRM tracks every lead from initial contact to move-in. It also captures post move-in satisfaction surveys and updates the record continuously.
This central database supports progress, interest, questions, and follow-up for each potential resident. It should be integrated into your engagement platform to inform families about happenings at the community. Finally, it lets leadership track occupancy and move-in trends to optimize staffing.
However, if your community still relies on placement agents to fill buildings, you’re in a world of hurt.
With the current operating margin in senior living, it takes 7-8 months of residency to break even.
As a result, with the shortened length of stay, you’re likely losing money on each placement agent move-in.
Organic leads are the only way to go.
However, the most important part of the CRM is not just having it. It is integrating it into your entire marketing and engagement platform. Moreover, ensure the appropriate team members understand it and are accountable for keeping it current. Many CRMs have powerful features and automation. They only work if the team enters the data and uses the system. Additionally, with many automation and leadership features, the CRM reduces payroll that would be wasted.
Overall, the Senior Living CRM tracks each lead and monitors move-in trends.
Moreover, it can reduce payroll hours, eliminate placement agent fees, and support occupancy trends.
Enhance Senior Living is a national senior living broker firm.
Additionally, we specialize in nationwide investment brokerage solutions, including active adult, independent living, and assisted living.
Moreover, our services also cover memory care and skilled nursing brokerage.
Learn more about our Senior Living CRM and operational-improvement solutions.
To enhance your senior living knowledge subscribe to the Enhance Senior Living Podcast. Additionally, the show is on all podcast platforms with links to the primary ones here: Apple Podcasts | Spotify | Amazon Music
Additionally, enhanceseniorliving.com | seniorlivinginvestments.com | srgrowth.com | generationalmovement.com.