What’s the greatest competition in senior living?
By Scott McCorvie, CEO, Enhance Senior Living
Enhance Senior Living is a national senior living broker firm that offers nationwide brokerage solutions for senior living investments, including active adult brokerage, independent living brokerage, assisted living brokerage, memory care brokerage, and skilled nursing brokerage. Learn more about our broker and operational improvement solutions, and contact us today to discover how we can help you enhance Senior Living Competition.
To enhance your senior living knowledge subscribe to the Enhance Senior Living Podcast. The show is on all podcast platforms including Apple Podcasts | Spotify | Amazon Music
When people think about the competition for a senior living community, they think of a new development down the street.
However, Senior Living Competition is often misunderstood.
The real competition for any seniors living community is a resident’s own home.
Many end users still do not want to use it.
Family and friends often encourage or suggest its use.
Firstly, how do we change the negative image within the industry? Next, how do we make seniors housing a preferred destination? The first step is changing the terminology. Additionally, I cringe when I hear ALF. Indeed, facility is the ugly F-word in the industry. When I think of a facility, I picture long halls, white walls, fluorescent lighting, and hospital beds. If you’ve toured a seniors housing community built two to three decades ago, you know this image is inaccurate. Replacing the word facility with community or residence is the first step in improving image and brand of seniors housing.
Next, we are implementing thoughtful programs that create a better lifestyle for residents.
However, studies show residents still spend most of their time in their units.
This is no different from residents’ own homes, except for a much smaller living space.
To make senior housing a preferred destination, we must provide something their home cannot provide.
This includes new connections, better socializing, and activities.
New programs now include cooking classes, fitness, yoga, wine tasting, dancing, and courses.
We need to think beyond bingo and bridge.
Overall, the industry has made great strides over the past few decades in enhancing the seniors housing image. However, there is still so much more we can do. With improved technology, a potential senior resident can now safely live in their home longer than ever before. To make seniors housing a preferred destination, we must first change the brand terminology, and then create a lifestyle upgrade that will be shared with family and friends. Positive word-of-mouth advertising is still the most powerful marketing tool a seniors housing community can implement.
Enhance Senior Living is a national broker firm for senior living investments. We specialize in nationwide brokerage solutions, including active adult, independent living, assisted living, memory care, and skilled nursing brokerage. Learn more about our broker and operational improvement solutions, and contact us today to learn how we can help you enhance senior living.
To enhance your senior living knowledge subscribe to the Enhance Senior Living Podcast. The show is on all podcast platforms including Apple Podcasts | Spotify | Amazon Music
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